Last week the Forum “Innovation and digital transformation”  took place and was organized by Alicante Plaza and sponsored by FacePhi Biometría, Verne Technology Group and the Consellería de Innovación. MindDen had the pleasure of attending represented by our CEO, Jesús Ruíz, who participated in a pleasant talk with Carlos Cortés Albero, Marketing Director of Aire Networks, led by David Martínez.

During the debate, the need to carry out a digital transformation process in companies in order to survive was highlighted. An open mindset towards change and the ability to adapt to the digital revolution are paramount to remain in the business sector. As our CEO pointed out, “it is to be or not, in a changing market, whoever does not undertake this transformation, will not get on the train. It is complex and it is also necessary to have the economic capacity to undertake these investments, but with the pandemic we have seen that we have to digitize to continue, there is no other way. Now there is the possibility of taking advantage of government plans”.

Jesús also highlighted the importance of people as a driver of change and the need to put them at the center as a preliminary step before undertaking any transformation or innovation action. In this sense, MindDen has always been based on the “people-focused” strategy that puts people at the center, whether they are workers, customers or suppliers. “The difficult thing is to retain it, to make the company attractive, to empower that person and put them at the center of the process. Sometimes we have the idea that innovation comes from the R&D area, but it is the Human Resources department that must go hand in hand,” said our director.

Along the same lines, other competencies to be taken into account on the road to digital transformation were stood out, such as the ability to communicate and explain in earthly language to the different profiles and departments what is difficult for technicians to make understandable.

In addition to reviewing the resistance to change and the ideal skills, the benefits of the transformation for companies were highlighted, among which stands out a significant improvement in competitiveness.

LINK TO THE NEWS OF ALICANTE PLAZA

Last week, the “Innovation and Digital Transformation” Forum took place, organized by Alicante Plaza and sponsored by FacePhi Biometría, Verne Technology Group, and the Ministry of Innovation. MindDen had the pleasure of attending, represented by our CEO, Jesús Ruíz, who participated in an engaging discussion alongside Carlos Cortés Albero, Marketing Director at Aire Networks, led by David Martínez.

The debate panel highlighted the necessity for companies to undertake a digital transformation process to survive. An open mindset towards change and the ability to adapt to the digital revolution are paramount to remaining in the business sector. As our CEO pointed out, “it’s about being in or out; in a changing market, whoever doesn’t undertake this transformation won’t get on board. It’s complex, and it’s also necessary to have the economic capacity to make these investments, but with the pandemic, we’ve seen that digitalization is essential to continue; there’s no other way. Now there’s the possibility of accessing government plans.”

Furthermore, Jesús emphasized the importance of people as the driving force for change and the need to put them at the center as a prerequisite before addressing any transformation or innovation action. In this regard, MindDen has always been based on a “people-focused” strategy that places people at its core, whether they are employees, clients, or suppliers. “Talent exists and is there; the difficult part is retaining it, making the company attractive, empowering that person, and putting them at the center of the process. Sometimes we have the idea that innovation comes from the R&D department, but Human Resources should go hand in hand,” our director noted.

In the same vein, other competencies to consider on the path to digital transformation were highlighted, such as the ability to communicate and explain in plain language to different profiles and departments what technicians find difficult to make understandable.

In addition to reviewing resistance to change and ideal competencies, the benefits that transformation brings to companies were highlighted, among which a notable improvement in competitiveness stands out.

LINK TO THE ALICANTE PLAZA NEWS ARTICLE